Recently Published
The Magazine Eco-Kit
In this kit we offer a collection of ideas and best practices that many publishers may adopt as their
own. Read more
Awards & Recognition
2008 | Nicole Rycroft named in Quill & Quire’s CanLit 30, recognizing the 30 most influential people in the Canadian publishing and writing community |
| Nicole Rycroft ranks #8 among Canada’s 50 Most Influential People in Graphic Communication by Print Action | |
2007 | BENNY Award Nicole Rycroft wins Environmental Innovator Award at Print Action’s Environmental Printing Gala |
2007 | Nicole Rycroft named one of Canada’s 50 Most Influential People in Graphic Communication by Print Action |
2006 | Nicole Rycroft recipient of a Gold Medal, Sustainable Living at Canadian Geographic’s Canadian Environmental Awards. |
2003 | Nicole Rycroft awarded Ashoka Fellowship for Social Entrepreneurship |
Stay informed!
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“We are taking action in making the world a better place for future generations. Being recognized for our efforts makes us want to work even harder.
We are proof that sustainability is not only good for the environment, it is good for business. That is why we have woven our sustainability goals into our corporate strategy.”
—Dick Kouwenhoven, President & CEO, Hemlock Printers
In the News
The Wheat Sheet: the first paper ever made in North America with wheat straw waste!
The June issue of Canadian Geographic magazine shows the incredible potential we have in Canada to take pressure off our forests. The Wheat Sheet promises huge conservation gains, could spark a brand new resource industry in Canada and could develop a new revenue stream for farmers. It's a win-win-win for the North American paper industry, farming communities, and our climate.
It's the best thing for forests since sliced bread! Find out more about making paper from agricultural byproducts in Second Harvest.
Read the Canadian Geographic editorial on the Wheat Sheet
See our ad that appears in the June 2008 Canadian Geographic
Download the backgrounder (PDF, 980 KB)
Download the media release (PDF, 230 KB)
Media Coverage
05/30/08
Markets Initiative develops new wheat-pulp paper
May 30, 2008 | Quill and Quire — Environmental group Markets Initiative has developed a new paper made from wheat straw waste that could eventually serve as an alternative to the regular paper made of wood pulp fibre currently used by book and magazine publishers.
05/23/08
Magazine printed on wheat sheet
May 23, 2008 | Canwest News Service — The latest edition of Canadian Geographic magazine is printed on paper made from wheat-straw waste using technologies developed by the Alberta Research Council.
05/22/08
Glossy magazine wakes up on ‘wheat sheets’
May 22, 2008 | Globe and Mail — For the first time in North America, a glossy magazine will be published on paper made from the pulp of wheat straw, a development advocates say could herald the birth of a new resource industry that would alleviate some of the pressure on Canadian forests.
05/21/08
Canadian magazine makes history using special paper
May 21, 2008 | CBC News — A Canadian magazine will be making history Thursday — Canadian Geographic is publishing its annual environment issue on paper made from wheat, a first for a North American magazine.
JK Rowling Awarded Order of the Forest for “Greening” Harry Potter Series
JK Rowling asked her international publishers to find paper that was free of ancient or endangered forests. With millions of her books now printed on ‘green’ paper, she’s helped take the heat off of carbon storehouses like Canada’s Boreal Forest. Read more in Media Room.
Markets Initiative played a crucial role in the environmental legacy of the Harry Potter series. Read more in the Markets Initiative - Harry Potter Timeline.
Photo: JK Rowling receives the Order of the Forest from Markets Initiative Executive Director Nicole Rycroft.
Our Mission
To protect the world’s ancient and endangered forests and biodiversity by shifting corporate demand—and use— to ecologically sustainable paper products and reducing overall consumption.
